Monthly Archives: July 2014

3 Ways to Become a Resource while Enhancing Reputation Management Initiatives

The cumulative results of the Panda and Penguin algorithm updates and the Hummingbird algorithm change has been a front burner issue for reputation managers trying to navigate through the practices that can still yield results versus others that are either … Continue reading

Posted in online reputation management, reputation, reputation companies, reputation management | Tagged , , | 13 Comments

3 Ways Companies Hurt their Online Reputation even when they are Right and the Customer is Wrong

Back in the day, the communications between a business and its customers were basically a one-way street, with messaging through advertising and other brand-building efforts being distributed through traditional outlets such as television, print and radio. If customers wanted to … Continue reading

Posted in online reputation management, reputation, reputation management | Tagged , , | 12 Comments

Reputation Management: Choosing How to Respond to Complaints

For many businesses, seeing negative content for the first time in the form of a negative review or social media post can come as both a shock and an attack on a professional and personal level. While the knee-jerk response … Continue reading

Posted in online reputation management, reputation, reputation management | Tagged , , | 11 Comments

What does Google want from a Reputation Management Campaign?

Google doesn’t say much about reputation management practices, possibly due to the fact that the search engine speaks to many of the same issues when addressing search engine optimization (SEO). When reputation management is addressed it pays to listen to … Continue reading

Posted in online reputation management, reputation, reputation management | Tagged , , | 18 Comments