Author Archives: Online Reputation Managers

Reputation Management: The Downside of Arguing Online

If you’re like most entrepreneurs, you love your business and will defend it against any and all naysayers. However, when this type of give and take goes online in the form of an argument, there is a good chance that … Continue reading

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Increased Visibility and Reputation Management for Local Businesses

Online searches for local businesses continue to escalate, especially with users of mobile devices, which provide visibility in a way that traditional media marketers could only dream about. With this increased visibility, however, comes the possibility that negative comments about … Continue reading

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Making Lemonade out of Lemons when Negative Content Surfaces

Negative content can surface on the web in a wide variety of forms including complaints made directly to the company, bad reviews, and less than optimal conversations on social on social media sites. While you never want to see anything … Continue reading

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Reputation Management: 3 Things Business Owners can Learn from Derek Jeter

With the final game of the season against the arch-rival Boston Red Sox, Derek Jeter finished a career that many feel will never be duplicated and will surely lead to a first-ballot election to baseball’s Hall of Fame. Along the … Continue reading

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3 Ways to Become a Resource while Enhancing Reputation Management Initiatives

The cumulative results of the Panda and Penguin algorithm updates and the Hummingbird algorithm change has been a front burner issue for reputation managers trying to navigate through the practices that can still yield results versus others that are either … Continue reading

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3 Ways Companies Hurt their Online Reputation even when they are Right and the Customer is Wrong

Back in the day, the communications between a business and its customers were basically a one-way street, with messaging through advertising and other brand-building efforts being distributed through traditional outlets such as television, print and radio. If customers wanted to … Continue reading

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Reputation Management: Choosing How to Respond to Complaints

For many businesses, seeing negative content for the first time in the form of a negative review or social media post can come as both a shock and an attack on a professional and personal level. While the knee-jerk response … Continue reading

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What does Google want from a Reputation Management Campaign?

Google doesn’t say much about reputation management practices, possibly due to the fact that the search engine speaks to many of the same issues when addressing search engine optimization (SEO). When reputation management is addressed it pays to listen to … Continue reading

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