Resume Enhancement, Fluff, and Reputation Management Marketing

Standing out from the crowd in the reputation management industry can be difficult for one specific reason; a company’s biggest successes aren’t likely to want to be run up the flagpole as a shining example of how bad press was relegated to the back pages of the search engines. The hesitancy is based on the fact that a testimonial would bring the negative issues which necessitated the reputation management campaign back into the spotlight. If the targeted negative content carries some degree of truth the reluctance from a client-company is even greater.

Enter resume enhancement, which allows a company to come up any kind of testimonial they want to create under the cover of “protecting the privacy of their client.” This is not to say that all testimonials are fabricated but “client privilege” leaves the door wide open for glowing performance reviews whose sources can never be verified.

Another method of resume enhancement comes in the form of the “As seen on…” claims which are included in banner ads and on the websites themselves. Recalling a bygone era when an “As seen on TV” claim granted instant credibility with their audience, the new “As seen on” claims now relate to major websites like CNN, Yahoo, MSN, etc., inferring that that the website has covered or implicitly approved a online reputation management company. While there are articles written on online reputation management which might appear on some of the busier websites, a vast majority of the “As seen on’s” refer to an ad which was placed or a comment which was left at the end of an article.

Google certified, AdWords certified, Internet Marketing certified, and other certifications can also be used to fluff up a reputation management company’s resume. Essentially meaningless, these designations can be considered as placeholders waiting to be replaced once real information becomes available.

So how does one determine the best reputation management company to address their specific issues? By having a plan of attack mapped out by each company you interview. The plan of attack should be accompanied by a timeline listing measurable benchmarks so that the progress of a reputation management campaign can be monitored. Companies which include performance- based provisions such as money-back guarantees or fee discounts if timeline objectives aren’t met are likely to have those provisions in place because they believe they can accomplish those objectives. An incentivized reputation management company is much more likely to deliver results than one which is getting paid whether they are successful or not.

Reputation Management LLC offers both rebate and discounted fee programs based on performance. For a free consultation call Reputation Management LLC today at (866) 530 7703.

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