Tag Archives: corporate reputation management

3 Ways Companies Hurt their Online Reputation even when they are Right and the Customer is Wrong

Back in the day, the communications between a business and its customers were basically a one-way street, with messaging through advertising and other brand-building efforts being distributed through traditional outlets such as television, print and radio. If customers wanted to … Continue reading

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Reputation Management: Why Your Business must Manage its Virtual Presence

Prior to the advent of the internet, social media, and online reputation management, the typical consumer experience with a business involved a trip to a brick and mortar location where a purchase would be made. These visits may have been … Continue reading

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Resume Enhancement, Fluff, and Reputation Management Marketing

Standing out from the crowd in the reputation management industry can be difficult for one specific reason; a company’s biggest successes aren’t likely to want to be run up the flagpole as a shining example of how bad press was relegated to … Continue reading

Posted in bad reputation, brand management, corporate reputation, corporate reputation management, engine reputation management, internet reputation management, online reputation management, online reputation monitoring, reputation, reputation companies, reputation management, reputation marketing, reputation monitoring, search engine reputation management | Tagged , , , , , , , , , , , , | Comments Off on Resume Enhancement, Fluff, and Reputation Management Marketing

Proactive Defense with Online Reputation Management

Negative consumer generated media intent on damaging your company’s reputation can occur at any time from many different directions. Posts can be placed on blogs, forums, and social media sites reaching large audiences in no time. It often occurs that … Continue reading

Posted in bad reputation, brand management, corporate reputation, corporate reputation management, engine reputation management, internet reputation management, online reputation management, online reputation monitoring, reputation, reputation companies, reputation management, reputation marketing, reputation monitoring, search engine reputation management | Tagged , , , , , , , , , , , , | 9 Comments

Why Social Media Matters in Reputation Management

While estimates vary, it’s likely that between sixty and eighty percent of consumers now research products, services, and the companies that sell them on the web prior to making a decision to purchase.  Because of that new dynamic, it’s crucial … Continue reading

Posted in bad reputation, brand management, corporate reputation, corporate reputation management, engine reputation management, internet reputation management, online reputation management, online reputation monitoring, reputation, reputation companies, reputation management, reputation marketing, reputation monitoring, search engine reputation management | Tagged , , , , , , , , , , , , | 10 Comments

Reputation Management – Politics in an Online Age

In case you hadn’t noticed, the Internet has changed the world quite a bit.  One area of life that’s being altered the most is politics.  Political ads, political scandals, rumors, elections, campaigns and just about every other area of a … Continue reading

Posted in bad reputation, brand management, corporate reputation, corporate reputation management, engine reputation management, internet reputation management, online reputation management, online reputation monitoring, reputation, reputation companies, reputation management, reputation marketing, reputation monitoring, search engine reputation management | Tagged , , , , , , , , , , , , , | 15 Comments

Online Reputation Management: The Basics

Bad publicity is just a reality of doing business these days, especially for any company that is even moderately in the public eye.  With hundreds of television channels, a print media network larger than the entire European Union and the … Continue reading

Posted in bad reputation, brand management, corporate reputation, corporate reputation management, engine reputation management, internet reputation management, online reputation management, online reputation monitoring, reputation, reputation companies, reputation management, reputation marketing, reputation monitoring, search engine reputation management | Tagged , , , , , , , , , , , , , | 16 Comments

Growing Need for Online Reputation management

An unfortunate statistic was revealed recently about how people perceive the importance of their online reputation.  A recent study by the Pew Internet and American Life Project found that over sixty percent of online users are not worried about their … Continue reading

Posted in bad reputation, brand management, corporate reputation, corporate reputation management, engine reputation management, internet reputation management, online reputation management, online reputation monitoring, reputation, reputation companies, reputation management, reputation marketing, reputation monitoring, search engine reputation management | Tagged , , , , , , , , , , , , , | 13 Comments

Reputation Management

The Internet provides numerous opportunities, both good and bad.  In a strange way, the Internet is extremely democratic in that it allows anyone with access the chance to use or abuse the Web however they see fit.  As such, reputation … Continue reading

Posted in bad reputation, brand management, corporate reputation, corporate reputation management, engine reputation management, internet reputation management, online reputation management, online reputation monitoring, reputation, reputation companies, reputation management, reputation marketing, reputation monitoring, search engine reputation management | Tagged , , , , , , , , , , , , , | 2 Comments