Tag Archives: reputation

Increased Visibility and Reputation Management for Local Businesses

Online searches for local businesses continue to escalate, especially with users of mobile devices, which provide visibility in a way that traditional media marketers could only dream about. With this increased visibility, however, comes the possibility that negative comments about … Continue reading

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3 Ways Companies Hurt their Online Reputation even when they are Right and the Customer is Wrong

Back in the day, the communications between a business and its customers were basically a one-way street, with messaging through advertising and other brand-building efforts being distributed through traditional outlets such as television, print and radio. If customers wanted to … Continue reading

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Reputation Management: Choosing How to Respond to Complaints

For many businesses, seeing negative content for the first time in the form of a negative review or social media post can come as both a shock and an attack on a professional and personal level. While the knee-jerk response … Continue reading

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Reputation Management – Politics in an Online Age

In case you hadn’t noticed, the Internet has changed the world quite a bit.  One area of life that’s being altered the most is politics.  Political ads, political scandals, rumors, elections, campaigns and just about every other area of a … Continue reading

Posted in bad reputation, brand management, corporate reputation, corporate reputation management, engine reputation management, internet reputation management, online reputation management, online reputation monitoring, reputation, reputation companies, reputation management, reputation marketing, reputation monitoring, search engine reputation management | Tagged , , , , , , , , , , , , , | 15 Comments

Online Reputation Management: The Basics

Bad publicity is just a reality of doing business these days, especially for any company that is even moderately in the public eye.  With hundreds of television channels, a print media network larger than the entire European Union and the … Continue reading

Posted in bad reputation, brand management, corporate reputation, corporate reputation management, engine reputation management, internet reputation management, online reputation management, online reputation monitoring, reputation, reputation companies, reputation management, reputation marketing, reputation monitoring, search engine reputation management | Tagged , , , , , , , , , , , , , | 16 Comments

Growing Need for Online Reputation management

An unfortunate statistic was revealed recently about how people perceive the importance of their online reputation.  A recent study by the Pew Internet and American Life Project found that over sixty percent of online users are not worried about their … Continue reading

Posted in bad reputation, brand management, corporate reputation, corporate reputation management, engine reputation management, internet reputation management, online reputation management, online reputation monitoring, reputation, reputation companies, reputation management, reputation marketing, reputation monitoring, search engine reputation management | Tagged , , , , , , , , , , , , , | 13 Comments

Reputation Management

The Internet provides numerous opportunities, both good and bad.  In a strange way, the Internet is extremely democratic in that it allows anyone with access the chance to use or abuse the Web however they see fit.  As such, reputation … Continue reading

Posted in bad reputation, brand management, corporate reputation, corporate reputation management, engine reputation management, internet reputation management, online reputation management, online reputation monitoring, reputation, reputation companies, reputation management, reputation marketing, reputation monitoring, search engine reputation management | Tagged , , , , , , , , , , , , , | 2 Comments